About Me

I am a Senior Product Designer, Graphic Designer and Illustrator with over 7 years experience telling stories and conceptualizing product and brand experiences from scratch for SaaS companies internationally. I bring with me a well-rounded foundation in UI, UX, illustration, animation, and marketing design.

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Professional timeline

1989 - 2009

Born and raised in Regina, Saskatchewan

Ask my mom for the 65 edition, illustrated comic book series I spent my time on during this period.

2009 - 2014

BFA, Illustration from Emily Carr University in Vancouver, BC

Made the move to the big-city to pursue my passion for traditional, hand-drawn illustration and discovered the world of digital.

2013 - 2014

Full-time, 6 month Graphic Design Program at BCIT

Learned about typography, type-setting, layout, colour theory, grid, information architecture, logo design and iconography.

2014 - 2017

Lead designer at local startup hub, Launch

Provided brand identity and design resources for  in-house programming for early-stage tech companies and international tech events, like Traction conference that was attended by leaders in tech from companies like Uber, Twitter, Linkedin.

2014

Launched freelance design side-hustle

2017 - 2018

Lead Designer at health-tech company, Blue Mesa

Brand design and app UI for Blue Mesa’s core product, Transform, a CDC recognized digital therapeutics program focused on diabetes prevention that was acquired by Virgin Pulse

2018 - 2019

Visual Designer, Project Lead at Redstamp design agency

Produced mobile app and web designs for up to 8 different clients in a day, interfacing directly with teams from Hootsuite, Heap Analytics, Imperva, Exabeam, Clever and more

2019 - 2020

Full-time freelance and contract work

Worked with over 40 brands helping companies scale, in fields such as industrial drone analytics, payment solutions, real estate software, game development, legal software and many others

May 2020 - present

Senior Product Designer at PAI Health

Leading the design of our brand and heart-tracking software that is delivered via a B2C mobile app that integrates with wearable devices, a B2B dashboard, and through custom API in the apps of top fitness, health and insurance providers

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PROFESSIONAL STAFF

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Experience

Senior Product Designer

May 2020 - Present
PAI Health
Role

At PAI, I am responsible for leading the design of our brand and heart-tracking software that is delivered via a B2C mobile app that integrates with wearable devices, a B2B dashboard, and through custom API in the apps of top fitness, health and insurance providers.

Responsibilities
  • Creative team lead
  • User interface design
  • User experience
    Design
  • User testing
  • Illustration
  • Brand & marketing design
  • Motion graphics
  • Design QA
  • Design to dev handoff

Visual Designer, Project Lead

Feb 2019 – May 2019
Redstamp Design Agency
Role

At Redstamp, I produced mobile app and web designs for up to 8 different clients in a day, interfacing directly with teams from Hootsuite, Heap Analytics, Imperva, Exabeam, Clever and more.

Responsibilities
  • Project lead
  • User interface design
  • User experience
    Design
  • Design systems
  • Illustration
  • Brand & marketing design
  • Motion graphics
  • Design QA
  • Design to dev handoff

Lead Designer

2017 - 2018
Blue Mesa Health
Role

I was responsible for designing both the brand and app UI for Blue Mesa’s core product, Transform, a CDC recognized digital therapeutics program focused on diabetes prevention that was acquired by Virgin Pulse.

Responsibilities
  • User interface design
  • Design system
  • Illustration
  • Brand & marketing design
  • Logo design
  • Print & digital collateral design
  • Web design

Lead Designer

Aug 2014 - September 2017
Launch Academy
Role

At Launch, I designed their brand identity, and provided design resources for their in-house programing for early-stage tech companies and their international tech events, like Traction conference that was attended by leaders in tech from companies like Uber, Twitter, Linkedin.

Responsibilities
  • Design lead
  • Design system
  • Illustration
  • Brand & Marketing design
  • Ebooks & digital resources
  • Web design
  • Print materials
  • Photography
  • Social media
  • Event collateral

Skills

Technical Skills

Web design
UI/UX
Brand Identity
Design Systems
Marketing Design
Illustration
Iconography
Interaction Design
Motion Graphics
Print Design
Print Prep
E-mail Design
Photo & Video Editing
HTML & CSS

Soft Skills

Verbal communication
Writing
Critical thinking
Socially, politically & enviro conscious
Storytelling
Adaptable
Independent
Resourceful
Problem-Solving
Mediation/ Facilitation
Cooperative
Honest
Empathetic
Calm & effective under pressure

Testimonials

01

Craig is amazing! Very friendly guy and his level of professionalism is top-notch.

Josh Stevens

02

I totally recommend Craig! He is fast, efficient and the communication was great.

Max O'neill

03

Craig really gave 100% to help me with my project. I'm very happy with the end result!

Beth Chapman

I've worked with

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For all other inquiries, send me an email at hello@carolinetapp.com!
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